TableUp Launches Comprehensive Software Platform
TableUp offers a platform all-in-one front of house management, guest engagement, marketing, and loyalty.
"We focused on enhancing every aspect of the front-of-house: wait list, reservation, and seating management, collecting guest information, employee retention, feedback, loyalty, marketing, and branding,” says TableUp founder Matt Zibell. “TableUp is a single system that improves all of these functions for full-service restaurants.”
Having a branded app for a restaurant is a popular, but expensive wish. With TableUp, restaurants get a native iPhone and Android app with unparalleled features. Guests can view wait times and join the call ahead list, make reservations, connect via social media, leave feedback, earn points, view their balance, redeem rewards, view menus, and order online.
iBeacons are beginning to play a large role in the retail experience, but not used effectively at restaurants. TableUp has a patent-pending process that immediately identifies a guest when entering a restaurant and tracks the customer right to the table, creating tremendous opportunities for hospitality, marketing, and operations.
TableUp allows guests to add and edit information while waiting for their table, or after visiting, allowing managers and hosts to collect detailed guest information. Restaurants can incentivize guests to join an email list, leave feedback, and connect on social media.
With TableUp, loyal guests are immediately identified when they enter the restaurant, and the process of points and rewards is customizable. Restaurants can offer VIP experiences, food and drinks, tickets to events, and exclusive reservations. They can also drive traffic during off-peak hours, big games, or holidays by increasing point values during different day parts and special events.
TableUp also anages all aspects of the host stand, resulting in easier guest access to tables and a dramatically more efficient seating process with restaurants reporting a full extra table turn on busy nights. It also dramatically reduces the stress on a restaurant's host staff, which could increase retention.