Restaurants Promote 31 Days of German Riesling
Wines of Germany has once again proclaimed July as the “31 Days of German Riesling” with by-the-glass specials and tastings at restaurants and wine shops across the country.
For the fourth year in a row, Wines of Germany has partnered with Paul Grieco and his Summer of Riesling team at Terroir wine bars and Hearth restaurant in New York City for this promotion. More than 100 restaurants and wine shops will participate in the seventh “Summer of Riesling” program, and each will dedicate July to all things German Riesling.
Participating restaurants will offer at least two German Rieslings by the glass throughout the summer, with special offers such as wine flights and food and wine pairings during the month of July. Wine shops will offer in-store tastings and discounts on bottles of the beloved beverage for the entire month of July as well.
Leading participants include restaurants such as Gramercy Tavern and Restaurant Daniel in New York City; Prospect in San Francisco; Lukshon in Los Angeles; and Empire State South in Atlanta. A full tasting schedule and program details can be found at www.31DaysGermanRiesling.com.
To add to the celebration, Wines of Germany is hosting an online sweepstakes for a chance to win a trip for two to Germany. To enter, consumers should post to Twitter, Instagram, or Vine from a 31 Days of German Riesling tasting or participating restaurant and geo-tag their location with the hashtag #31DaysGermanRiesling.
In addition, consumers can enter to win one of 200 $25 Wine.com gift cards just by using the hashtag #31DaysGermanRiesling on social media. Consumers can also enter to win both prizes via Facebook by uploading posts and photos directly to the Wines of Germany Facebook page.
Wines of Germany provides participating restaurants and retailers with marketing collateral such as German Riesling-themed informational post cards, bottle tags, T-shirts, temporary tattoos, buttons, and stickers for customers.