Survey: Restroom Reviews Impact Restaurant Visits
A vast majority of Americans say that negative online reviews about restrooms would deter them from visiting a hotel (91 percent) or a restaurant (89 percent), according to a recent survey commissioned by Sofidel, a leading global provider of paper for hygienic and domestic use. The survey, conducted online by The Harris Poll, June 14-18 among 2,024 U.S. adults age 18 and older, found that roughly three in four Americans cite dirty restrooms as the top restroom issue listed in an online review that would discourage them from visiting a hotel (75 percent) or restaurant (72 percent).
“Dirty restrooms, clogged toilets, foul odors and other common bathroom issues can result in disgruntled customers leaving negative online reviews,” says Fabio Vitali, Vice President AFH Marketing & Sales for Sofidel America. “Since these reviews can deter other patrons from setting foot in these businesses, it’s crucial for owners and managers to properly maintain restrooms and carefully select products that enhance guest satisfaction and promote repeat and new business.”
Following dirty restrooms, the other top restroom issues found in online reviews that would deter Americans from visiting a hotel include:
- Foul odors—online reviews mentioning smells will scare away 69 percent of Americans
- Clogged toilets – 2 in 3 Americans (66 percent) view these as a dissuading factor to visit a hotel
- Closed or out-of-order restrooms—more than half (52 percent) would avoid a hotel with reviews discussing unusable bathrooms
- Out-of-stock essentials such as toilet paper, soap and paper towels—51 percent would steer clear of properties with reviews mentioning a lack of restroom necessities
- Broken soap or paper dispensers—nearly two in five (39 percent) wouldn’t visit a hotel that doesn’t properly maintain important fixtures
For restaurants, Americans rank restroom issues listed in online reviews in the same order as they do for hotels, with slight variations in the proportion that would avoid that type of business.
- Foul odors—66 percent
- Clogged toilets—63 percent
- Closed or out-of-order—51 percent
- Out-of-stock essentials—46 percent
- Broken soap or paper dispensers—35 percent
To reduce the occurrence of toilet clogs, Papernet offers Bio Tech toilet paper. Bio Tech uses Biologic Active Tissue Paper (BATP) technology to produce enzymes that help disinfect restroom pipes and limit clogs as quickly as after one month of use. Studies demonstrate that the exclusive use of Bio Tech can provide total savings of up to 40 percent compared to standard toilet paper combined with the expense of plumbing emergencies.